MM110:  Leading Worldwide Pizza Company Dominos Was Founded In 1960: Business Analysis Assignment, MU, Australia

University Melbourne University
Subject MM110: Business Analysis

Dominos Marketing Analysis

 Leading worldwide pizza company Dominos was founded in 1960 and is positioned across 5 continents covering a vast majority of the countries. Its Brand is leading the market within the Pizza industry. With over 11,000 stores situated all over the world, it makes the tasty delicious pizza easily available.

Dominos Presents a wide product mix to cater to its large portfolio of stores personalized based on the market, taste, and preference, not only do they specifically target the countries trends and beliefs its also well known for its “Value delivery” service under 30 minutes. Dominos has positioned itself as the pizza brand having the most competitive pricing and options depending on your personal preference/


1. Choose one of the following companies for your analysis:
a. Domino’s
b. Spotify
c. Lego

2. Analyse and present the marketing strategy and mix of your chosen company.

3. Your analysis should include a five-minute video and a concise slideshow.

4. You can record your presentation on your phone or webcam and host it online.

5. You can create your slideshow in PowerPoint or Keynote and export it as a PDF.

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