MKT600: To Enhance A Clear Understanding Of The Importance Of Marketing In Modern Business Practices: Marketing Assignment, DU, Australia

University Deakin University
Subject MKT600: Marketing


1. To enhance a clear understanding of the importance of marketing in modern business practices;

2. To develop a succinct understanding of marketing theories and their application in devising marketing strategies;

3. To critically analyze all relevant factors affecting the exchange process;

4. To enable developing insightful marketing strategies for a business.


This assessment is the continuation of your previous assessment of the Situation Analysis of your chosen organization that you undertook in assessment one. Therefore, you need to revisit your assessment 1 and the feedback from your facilitator. Then, develop a complete marketing plan for this assessment to:

1. Develop a marketing plan – The aspects that you should include are:

a. Identify objectives and issues as well as marketing logic to create customer value;

b. Segmentation, targeting and positioning as well as marketing mix strategies (i.e.,4ps/7ps);

c. Action programs – how marketing strategies will be turned into specific actions that answer What will be done? When will be done? Who will do it? and How much will it cost (budget )? and controls

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