Marketing Business Assignment- University of Australia

You are the marketing manager of an organization. Briefly describe the organization, its products or services, and its current markets. Identify two opportunities to enter a new market, with current or new products and two opportunities to introduce new products to your current markets. Analyze and document these opportunities in terms of:

– their potential contribution to your organization’s business

– their fit with your organization’s goals and capabilities

– likely impact on your current business and customers

– external influences on the financial viability of each opportunity

– probable return on investment

– changes needed to current operations

– changes needed to maintain the current quality of customer service

– resources required to make the necessary changes Communicate your findings and recommendations to the key stakeholders in your organization in 1,500–2,000 words.

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