Huawei: How Can We Lead the Way?

Case Study Questions:

Summarise the current position of the Huawei brand in Australia.

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  •  Macro and micro analyses- only address issues relevant to branding
  •  Segmentation and positioning analysis
  •  How can Huawei further develop its brand s in Australia?
  •  What positioning approach should Huawei take given how it is perceived by Australian consumers (compare with Chinese consumers) and its target market?
  •  What promotional strategies and actions would you recommend? Provide detailed integrated marketing communications recommendations

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