Huawei: How Can We Lead the Way?
Case Study Questions:
Summarise the current position of the Huawei brand in Australia.
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- Macro and micro analyses- only address issues relevant to branding
- Segmentation and positioning analysis
- How can Huawei further develop its brand s in Australia?
- What positioning approach should Huawei take given how it is perceived by Australian consumers (compare with Chinese consumers) and its target market?
- What promotional strategies and actions would you recommend? Provide detailed integrated marketing communications recommendations
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