Describe thoroughly the campaign using the terms and notions in integrated marketing communication: Marketing of Management Essay, UM, Australia
| University | The University of Melbourne (UM) |
| Subject | Marketing of Management |
Instruction:
In this case analysis, please choose a successful marketing communication campaign involving multiple channels from the last two years. The campaigns can be from other countries but must be in English. In this case analysis,
1) Describe thoroughly the campaign using the terms and notions in integrated marketing communication.
2) perform a critical analysis of the campaign while applying the integrated marketing theories or framework, highlight the factors that contribute to the success of the campaign, and
3) provide recommendations on how to further improve the campaign. The essay needs to be written in a professional manner. The structure of the case analysis can follow the sections in the marking rubric and it is recommended to use the first three rubric items as the sub-headings in the document. The word limit is 2000 words, excluding tables, figures, and references. In-text references are required, and both APA and Harvard styles are acceptable.
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