Assume That The Audience For Your Presentation Is A Diverse Group: Marketing Assignment, DU, Australia

University Deakin University
Subject Marketing

Presentation requirements

Assume that the audience for your presentation is a diverse group of individuals (female and male and culturally diverse, including those whose first language is not English) who do not have a general knowledge of the subject matter.

As your presentation is to be conducted on-site at your studying location, you must also consider the location and the resources that are available to you to conduct your presentation. Your assessor will ensure that you are provided with this information as part of this assessment task.

Your presentation should commence with an introduction regarding the purpose of the presentation, as well as an outline of the content you will cover and the desired outcome of the presentation. You should also allow time for questions, which may be during or at the end of the presentation depending on the type of presentation you choose to provide

Presentation format/strategy/delivery method

Consider the best method of presenting your topic to the identified target group. Consider options such as discussions, oral presentations, demonstrations, and case studies. In addition, consider the most suitable presentation format and delivery methods such as a verbal presentation only, a presentation incorporating video and/or visuals, or a presentation using storyboards. Your chosen format/strategy/delivery method will also need to take into account the audience, as well as resources and location advised by your assessor.

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Presentation aids and materials

As your presentation is to be engaging and informative, consider presentation aids and materials and techniques that can make your presentation interesting. Remember that a presentation aid is defined as something to assist you to make the presentation and presentation materials are something to provide to the audience. You must create at least one of the presentation aids or materials using a business software package such as PowerPoint or Microsoft word or any other relevant software package.

Your choice of presentation aids and materials will also depend on the available resources advised to you by your assessor.

You must include at least one presentation aid and one presentation material in your presentation as outlined above, as well as practical examples to illustrate the information you provide to add interest to the presentation.

Communication techniques

As you will need to use effective communication techniques during the presentation, consider the following for inclusion in your presentation:

1. A planned opener to engage audience interest

2. Planned techniques to ensure continuing audience interest throughout the presentation: you should identify and use at least one.

Presentation helpers

Assume that you need assistance with your presentation, for example, someone to introduce you or by handing out materials you have developed. This should be a fellow student.

You will need to brief this person to assist you in your presentation in the next part of the assessment and advise them of their roles and responsibilities within the presentation plan template, ensuring your instructions are clear and easy to follow.

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