MRKT11028: Pinterest Business Model Explanation | Interactive and Internet Marketing Assignment Example

TAFE Assessment Cover Sheet - nswIntroduction

The following paper includes a discussion about the services provided by Pinterest. Pinterest is a website service that allows users to create and manage theme-based images. The implications which are associated with its business model have been discussed in the paper.

The implications of internet marketing practices have been discussed in the paper to get an idea about the practices adopted by the company. The positive aspects of this business model have been discussed in the paper. The paper also includes recommendations for properly optimizing business models.

Pinterest a recent upstart or not

Pinterest is not a recent start. As it is somewhat similar to the earlier social and image bookmarking system and is also based on the same principle, it has just been given the new dimension and it is similar to the post bookmarking system of David Galbraith project Wists which was launched in the year 2005. The service was similar and allows the user to save images and pictures and categorize them easily on different boards.

The users can also follow several other boards having similar tastes and preferences. Pinterest began its operations in the year 2009 by the launch of its site in December of the same year and was launched as a close beta in the year 2010 in March (What is Pinterest 2012).

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Pinterest- Introduction

Pinterest is a simple pinboard-style social photo-sharing website. This allows users to easily create images that are theme-based. This site includes the collection of images, events, hobbies, interests, and more. The users of the website can easily browse other pinboards can repin images and create their own collection of photos and can also like the photos.

The main aim of the website is to connect everyone around the world through the factors that interest them using the global platform of social sharing and inspiring ideas. The website is founded by Ben Silbermann, Paul Sciarra, and Evan Sharp.

The website is highly managed by Cold Brew and a small team of groups which is funded by the small entrepreneurs and inventors.

The website is said to be one of the fastest-growing and hottest sites on the web which is having traffic of more than 11 million unique users and visitors in January alone.
The company is a social networking site that is somewhat similar to the Twitter stream under which the users get the real-time updates of what the people the users follow are pinning on the website.

The platform under which the service is used by the users is different from that of the social platform, though the website is not highly used by several brands this patter is also expected to be changed very soon.

The service provided by the website is somewhat different from the other major social networking websites as several of the people mostly use the service for inspiration, like whether they are hosting a party, getting engaged, or finding a new recipe.
In simple terms, it can also be said that several of the users are using this service to help themselves as a guide to making their buying decisions. Pinterest is highly effective in social media as this combines two major elements that are highly required for social media i.e. the sharing who you are and the visual content (Crook 2012).

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The implications of the business model of Pinterest

The business model is highly persuading the users and is becoming the fastest growing social networking website. The launch of the iPhone application in March 2011 has made a large number of downloads for the company.

The company also launched Pinterest mobile in 2011 September as a new version of the application for non-iPhone users. In the year 2011 in December, the website becomes one of the top social networking websites as per the Hitwise data and has traffic of 11 million visitors per week.

The company was also named as the best startup in the year 201 by TechCrunch. In the year 2012 January the website become the fastest site in history having more than 10 million unique visitors.

The business model of Pinterest has several implications for the life of the users. The users of Pinterest use it to have a lot of information related to their topic of interest (Miller 2012).

The business model of Pinterest is growing day by day, the company has used the model to provide users with networking with people who have similar interests and share their views and knowledge.

 

Most of the users of the website are female and are using it to share their views related to several issues and topics of their interest. People are sharing and pin sharing their views and opinions about several topics and are also sharing pictures on the user pages.

The company has organized different topics based on the pinboards and is organized in a manner that the users can easily collect the information and like their pinboards which interests them.

All the content is organized into categorized that can easily be discovered by the users. Pinterest acts as a personalized media platform, where the users can upload their content and can easily browse the uploaded pins by other users from the main page of the website. The users can easily save their favorite pins on their boards by using the Pin it features of the website.

The business model of Pinterest helps the users to socialize with people and share their views and interest related to the topic of their liking and can also browse the pins uploaded by the other users.

The website has categorized each section into a specific category and thus helps the users to find their interest in an easy fashion.

Pinboards have been widely used by people to plan their wedding, decorate their houses, making recopies, making plans and lessons, etc. the business model implies that it’s becoming extremely popular among its users and is among the fastest-growing social media website.

The business model is entering the life’s of the people and making them helped in finding the solution to several of the issues faced in their daily life, it is becoming a medium to interact with several people with similar interest and socialize in a new dimension and fashion (Carr 2012).

Explain the business model in terms of the upside

The business model has several advantages in terms of increasing the social life of the people and also adding value to the opinions of the users. The business model is aiding the users in several ways, as this is helping people to organize their views by using this platform and make their views count at a place where similar thinking people can gather and praise the thoughts of people.

The business model has several upsides as this is attracting several people from around the world and provide their interests and opinions about several topics and factors. looking at the commercial factor of the website it can attract several marketers and brands to promote their products. Several brands use the website as a virtual forefront to drive customers to their website.

It has been found that the users of Pinterest spend more on the brands using the website as compared to other social networking websites. Several brands small and big are using Pinterest and using its best practices to bring in the traffic on their website and buzz around their products.

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The best part of the website is that it is connecting several users from around the world based on their interests. As per the company, a book or toy or recipe reveals a common link between the two people.

With millions of pins addition every week, Pinterest is connecting people from around the world based on similar tastes and interests. The upside also includes the following of the interest of the users. The users can easily follow their topic of interest even if the other users aren’t following you back.

The business model also has several upsides as this allows the users to login with the Facebook and Twitter account which makes it to find the already logged users on the website.

The business model also has an upside as this will attract several marketers which can market their products and brands and find people from around the world who have a similar interest related to the product and service. They can easily segment their product and find a pool of people easily (Carr 2012).
The upside of the business model also includes easy access for the users who can find the topic of their interest easily and can add the Pin to their board.

The users also have the advantage that they can easily follow their favorite topics and can manage the activities using their board and by liking the Pins. There are pins related to several topics that are upgraded by millions of users from time to time. The user can get access to relevant information on the topics of their likings easily with a single platform and not finding it elsewhere.

Recommendations for optimizing the business model

Several recommendations can be given to the company to optimize it in a better manner. The major recommendation includes the use of the information of the pins uploaded by the users into different segments which will aid the companies or the marketers to target their customers easily and can easily market their products.

The company can also provide the users with additional features by linking the pins to other useful websites which will provide the users with the required information. It can also be recommended that the website can allow users to make and add friends to make it more and more social and make the user follow their topics of interest.

With the addition of the feature to make friends and communicate directly with each other, the company can easily increase its user base and then can make the service more user friendly. The website can also make the features of the website more and more user-friendly which will make it easy for the users to find their topic of interest easily and effectively.

The business model can also be optimized by the use of the above-explained recommendations and also can develop with more paces. As the website offers users to browse pinboards that are created by the people, as this helps the people to browse and discover things and get inspiration from the views of the people and share interests it can be recommended that the company can also make several of the pinboards and create several categories which will help people to directly have access to these pinboards and get the topics of their interests.

References

Carr, K. 2012. Pinterest For Dummies. John Wiley & Sons.
Crook, J. 2012. [Online]. Available at: http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/ [Accessed: August 13, 2012].
Miller, M. 2012. My Pinterest. Que Publishing.
What is Pinterest? 2012. [Online]. Available at: http://pinterest.com/about/ [Accessed: August 13, 2012].

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