HI5004 Marketing Management T1 Assignment Answer – Holmes Institute Australia

Assignment Specifications

Purpose:

This individual assignment is an opportunity for students to demonstrate their understanding of marketing management

Details

Answer All FIVE (5) of the following questions. The questions come from the recorded tutorial questions from week 3 to week 6.

Question 1

The firm’s success depends not only on how well each department performs its work but also on how well the various departmental activities are coordinated to conduct core business processes.

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Question 2 

Explain what is qualitative research and why it might be useful to marketers. What are its major drawbacks?

Question 3 

“Consumers have become part-time marketers”.

a) The discussion must contain the information from the video

b) You must support your discussion by referring to 3 additional academic sources from ProQuest (ensure that you reference them correctly)

Question 4 

The family is the most important consumer buying organization in society, and family members constitute the most influential primary reference group. Name two-family categorizations and discuss the impact of each of the categories on buying behavior.

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