BSBMKG523 Design and Develop Integrated Marketing Communication Plan Assessment Answers

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This assessment teaches the students about determining the marketing communication requirements and helps the students to develop marketing communication briefs.

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Learning outcomes of BSBMKG523 Design and Develop Integrated Marketing Communication Plan Assessment are  as follows:

Determine marketing communication requirements:

  • Students will be able to confirm the marketing communication objective and purpose with the clients.
  • You will be able to obtain a comprehensive client and product information.
  • The review outcomes of previous marketing communication can be done by a student with a client.
  • Students will be able to confirm the budget allocation with the client.

Develop a marketing communication brief:

  • An individual will be able to develop a brief, ensuring that it contains a client profile, purpose statements, and objectives reflecting the client’s needs.
  • You will be able to provide specific guidelines on what is to be accomplished by marketing communication and state the marketing communication objectives in measurable
  • Students will be able to define the key characteristics, the market situation facing product or service, and competitive factors.

Design integrated marketing communication strategies:

  • For the marketing communication brief, a student will be able to select marketing communication options.
  • Matching brief requirements a student will be able to determine media characteristics.
  • For primary and supplementary marketing media among the target audiences, a student will be able to analyze media consumption habits.
  • For selecting multiple media combinations a student will be able to develop and apply various criteria.

Task’s that a student has to complete in BSBMKG523 Design and Develop Integrated Marketing Communication Plan Assessment Answer:

  • Task 1: Aims and objectives of the new IMC strategy,
  • 2nd Task:  Marketing communication functions and media vehicles, and
  • Task 3: Integrated Marketing Communication Plan.

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