BSBCUE303 Assessment Answer – Conduct a Telemarketing Campaign
For an organization, the telemarketing campaign can prove to be a huge success in terms of the sale of services and products if it is used correctly. Due to the huge demand of the professionals who hold expertise in conducting a telemarketing campaign several students are showing interest in a management course in Australia. To teach the students about preparing for telemarketing campaigns, conducting planned telemarketing activity, managing negative customer responses, completing the sales, recording campaign results in students have to prepare and write BSBCUE303 Conduct a Telemarketing Campaign Assessment Answer.
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Learning outcomes of BSBCUE303 Conduct a Telemarketing Campaign Assignment 1:
After accurately completing the BSBCUE303 Summative Assessment 2, students will be able to:
Prepare for a telemarketing campaign:
- After completion of BSBCUE303 Students will be able to study and clarify the campaign details with the team members and also prepare the engagement guides for the telemarketing campaign.
- Students will be able to learn about the features of a product or service that is to be marketed.
- With relevant personnel, students will be able to discuss operational boundaries and targets.
- Using relevant technology students will be able to develop proficiency.
- To achieve sales targets students will be able to develop various strategies.
Conduct planned telemarketing activity:
- In the most efficient manner, possible students will be able to make customer engagement.
- According to an engagement guide, and enterprise policies and procedures students will be able to conduct engagement.
- Where appropriate students will be able to explain the benefits and features of products or services to the customers.
- To suit the customer needs students will be able to improvise on engagement guide content.
- Students will be able to identify the positive responses of the sales from the customers and also develop them into the sales opportunities.
- Students will be able to close sales efficiently.
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Manage negative customer responses:
- With positive features and benefits, students will be able to counter negative customer responses to product, service, or organization.
- Students will learn about how to respond politely to personal or irrelevant negative customer responses.
- You will be able to identify the limitations of the organization’s tolerance to negatively responding to customers and end negative customer engagement accordingly.
- By completing the BSBCUE303 assignment students will be able to appropriately escalate negative customer responses.
Students will be able to complete the sales:
- According to procedures, students will be able to record the details of the sale.
- According to organizational policy, students will be able to discuss and agree on payment arrangements with customers and action.
- Students will be able to advise the customers about payment procedures.
- According to organizational protocols, students will be able to record and verify credit card details with customers where appropriate.
- With customer, record, and action, students will be able to discuss and agree on delivery arrangements, where it is applicable.
- To complete sales students will be able to activate the fulfillment processes.
- During the transaction, students will be able to apply privacy requirements.
The student will be able to record campaign results:
- According to organizational policy, students will be able to collate and present engagement records.
- Students will be able to report and record difficulties if they are not escalated.
- To identify future improvements students will be able to analyze performance against agreed targets.
- Students will be able to amend the errors and omissions in the databases.
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Mentioned below is an approach to answer the BSBCUE303 Assessment Task 3:
For an accurate solution of the assignment BSBCUE303 you have to meet the agreed sales and engagement ratios and also achieve the sales target, you have to use and prepare an engagement guide effectively, in accordance with organisation procedures and standards you have to manage negative customer engagement, By using the systems technology you have to record the payments, sales, and delivery arrangements accurately, you have to write a summary of results against targets, report improvement and difficulties opportunities, related to conducting a telemarketing campaign you have to identify the legislative and regulatory codes and requirements, you have to outline marketing principles and practices, you have to thoroughly explain the operational environment, company products and services and customer base, associated with the customer service and sales you have to identify the organisational policies and protocols, and explain the following terms: sales techniques, fulfillment processes and technology systems employed.
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